The first time we met to talk about how to market our game, we had many questions: what social media do we aim for? What is the frequency of posting? What format and what content do we share? We wanted to be efficient with the posting, so we decided to go for Instagram, Youtube, Tiktok and LinkedIn.
The reason for having multiplatforms was to reach as many people as possible and be able to showcase our work in different formats and styles. We decided that LinkedIn and Youtube would be reserved for more professional showcases, while Instagram, Youtube Shorts, and TikTok are used for more casual short form posts. In addition, we also have blog posts on our Ravenwhisp website. All the content created had to be ideated, created and posted with the intention of making them interesting and in line with what we are currently developing in the project, giving the viewer an insight at how building a new game from scratch is like.
Organization
The first thing we did was take a look at the times at which posts would get the most views or interactions. This way, we can maximize views and interactions with the posts we create without unnecessarily repeating. We decided on the days we dedicate to silly trends, and on the days for serious posts regarding our posts during the week. We have a full calendar that we have pre-planned posts for the coming weeks, so that we remain professional.
We have two types of content on our social media
- Funny videos: which are used for reaching a wider audience and get more visualisations
- Serious and professional posts, where we truly show our project.
They have different purposes, and as such, we come up with the ideas slightly differently:
Funny Posts: As easy as it seems?
We mainly chose popular silly trends that we have seen while we passively scroll on a daily basis. We’d send the post to each other and agree unanimously which trend to start with first. We separated our content into three general groups, art, programming, and the project as a whole. As much as we could we tried to make sure that each group had a relatively even amount of posts.
Serious Posts: Progress or Randomness?
For the serious posts we decide to post depending on how our engine and game are developing, we want to show the progress little by little so everybody can follow us along. We try to show a little bit of everything, gameplay, development of the engine, art, etc. So depending on what we focused on those previous weeks we show the progress of it, and after each milestone we show a little bit of our gameplay to that point.
https://www.instagram.com/p/DW6u4IejVOr/?img_index=1